Strategy
My SEO Content Process: From Audit to Ranking Page
A practical walkthrough of how I approach SEO content strategy, from initial audit through to a page that actually ranks.
StrategyWhy Technical SEO and Content Writing Shouldn't Be Separate Roles
A case for why splitting SEO and content into separate roles quietly damages both, and what changes when one person owns the whole page.
StrategyWhat I Look For in a Site Audit Before Writing a Single Word
A practical checklist of what I review during a content and SEO audit, before any new content gets written.
Case StudyBuilding a Five-Silo Content Architecture
How I structured a B2B export site's content into five silos to build topical authority, rather than publishing scattered blog posts.
Content StrategyContent Calendars That Actually Get Used
Most content calendars get built once and abandoned within a month. Here's what makes one actually survive contact with a real team.