The Problem

When Ithica Smiles Dental Care first came to me, they were facing two main challenges:

1. Limited Reach – Despite offering exceptional dental services, they were struggling to attract the right clients and stand out in a competitive market.

2. Past SEO Failures – They had worked with other SEO agencies before, but the results were disappointing. Promises of quick fixes and optimizations hadn’t led to meaningful growth.

Ithica Smiles is a premier dental practice known for its high-end cosmetic dentistry, orthodontics, and emergency dental care. Their services are top-tier—providing everything from smile makeovers to advanced restorative treatments. Yet, despite the quality of their offerings, they weren’t seeing the online traffic or patient inquiries they expected.

When I met with them, they were clear about their frustration: they wanted to attract high-value patients who were willing to invest in premium dental care. But after negative experiences with other agencies, they were understandably cautious about trying SEO again.

The Strategy

My first step was to identify the right keywords to target for Ithica Smiles. I decided to focus on three distinct groups, each corresponding to a specific type of audience:

1. Direct Patients – I targeted keywords for people actively searching for premium dental services, like “best cosmetic dentist Ithica,” “affordable dental implants,” and “emergency dental services near me.”

2. Orthodontists and Cosmetic Dentists – These are professionals who might refer patients to Ithica Smiles, so I focused on terms like “top orthodontists in Ithica,” “invisible braces consultation,” and “cosmetic dentistry for professionals.”

3. Health and Wellness Enthusiasts – I wanted to capture people looking for dental care as part of their overall health, so I used keywords like “dental health tips,” “preventative dentistry,” and “smile makeover treatments.”

Once I selected the keywords, I researched the search intent behind them and created high-quality content tailored to those needs. For example:

• "5 Reasons to Invest in Cosmetic Dentistry for a Perfect Smile" – Aimed at direct patients interested in cosmetic dental services.

• "What You Need to Know Before Choosing an Orthodontist" – Positioning Ithica Smiles as an expert source for orthodontic care.

• "How Regular Dental Check-Ups Can Improve Your Overall Health" – Targeting health-conscious individuals interested in preventative care.

Over the next six months, I produced 20+ blog posts for Ithica Smiles and optimized their main landing pages. Three months in, I launched a backlink-building campaign to amplify the content and boost domain authority.

The Results

Let’s compare — January of 2022 to 2023.

Or, in one graph:

Considering the premium nature of Ithica Smiles’ services, each lead could result in a significant sale. For instance, a single smile makeover or dental implant can bring in upwards of $5,000, with patients often returning for multiple procedures. Some clients even spend over $20,000 on comprehensive treatment plans.

Thanks to my content strategy, Ithica Smiles experienced a massive increase in both organic traffic and conversion rates. As a result, they had to expand their team to accommodate the influx of new patients. In just one year, they saw tremendous growth in both inquiries and revenue.

What This Means For Your Brand

There’s an SEO strategy for every business — including yours.

Many businesses, especially those in competitive industries like healthcare and dentistry, often feel their field is too saturated, or that their audience is too specific. They might also think SEO could work, but worry about the cost of competing with larger companies or practices.

Ithica Smiles Dental Care felt the same way—but it wasn’t entirely their fault!

They had been let down by previous agencies who promised results through “quick fixes” and technical adjustments. When those didn’t work, they were left thinking SEO wasn’t the right fit for them.

I proved them wrong.

A year later, Ithica Smiles has seen over 1,000% growth in traffic, and the results keep improving.

To get similar results for your brand, all you need is the right strategy, the right keywords, and the right content. And to make that happen, you need the right SEO partner.

Reach out to me today. Let’s start working on a strategy that’ll exceed your expectations and help your business thrive online.