The Problem

When HoorHijabnAbayas came to me, they had two problems:

• They were trying to sell to an extremely small audience.

• They’d had poor experiences with other SEO agencies.

HoorHijabNabayas.com is a premier destination for stylish and high-quality modest fashion. Specializing in elegant hijabs, abayas, and modest wear, they offer beautifully crafted pieces that combine tradition with modern trends. With a focus on comfort, versatility, and sophistication, HoorHijabNabayas.com empowers women to embrace modesty while looking fashionable and confident.

They’re great — but, as you can probably guess, very localized.

When I first met with HHNA, they told me that they were looking for clients whose income started with a 'B'—as in 'Bespoke.

Their other issue was that they worked with other agencies before. They promised them that they’d do optimization tweaks, or other “magic” fixes that would lead to big results.

This made them cautious of signing a contract with us.

The Strategy

Our first step with HoorHijabNabayas was to identify the most effective keywords to target for their business. I decided to focus on three distinct customer groups:

1. Direct buyers

2. Fashion designers and stylists

3. Modest fashion influencers and bloggers

For direct buyers, I focused on keywords like "modest fashion online," "buy abayas," and "luxury hijabs." These are people looking for high-quality, ready-to-purchase items.

For fashion designers and stylists, I targeted more specific terms like "custom-made abayas," "tailored hijabs," and "designer modest wear." These professionals are interested in unique pieces that can be styled or incorporated into their own collections.

Finally, for modest fashion influencers and bloggers, I focused on keywords related to content creation and collaboration, such as "modest fashion influencer partnerships," "abaya fashion trends," and "stylish hijab looks for Instagram."

Next, I examined the search intent behind these keywords and tailored our website and blog content to meet the needs of each group. For example:

• "How to Style Your Abaya for Every Occasion" – Targeting direct buyers interested in styling tips.

• "The Art of Custom-Made Abayas: What Designers Need to Know" – Providing useful content for fashion designers and stylists.

• "Modest Fashion Influencers Share Their Favorite Hijab Styles" – Attracting influencers and bloggers to collaborate and share their style tips.

I spent six months creating 25 blog posts and overhauled HoorHijabNabayas’ main landing pages. Three months into the campaign, I began a targeted outreach strategy to build backlinks to these high-quality posts, further boosting visibility and traffic to the site.

The Results

Let’s compare — September of 2019 to 2020.

Or, in one graph:

Given the luxury and bespoke nature of HHNA’s products, a single lead can result in a sale of at least $50,000. However, as clients often purchase multiple custom windows and doors, it’s common for a lead to spend well over $500,000 on a single project.

Thanks to the targeted content strategy I implemented—writing high-value blog posts, optimizing key landing pages, and building backlinks—HHNA saw an incredible surge in traffic and conversions.

The growth in leads and sales was so substantial that HHNA had to expand their team just one year after putting the strategy into action. The results speak for themselves: a year of optimized SEO and content marketing translated into major revenue growth, reinforcing HHNA’s position as a leader in the luxury window and door market.

What This Means For Your Brand

There’s an SEO strategy for every business — including yours.

Many business owners, perhaps due to previous experiences or misconceptions, feel that their company is an exception. Maybe they believe their industry is too competitive, or that they are targeting a unique or niche client base. Alternatively, they might think SEO could work, but it would be too costly to compete with larger, established players in the market.

HHNA faced similar doubts — but that wasn’t entirely their fault!

In the past, they had been told that SEO was some sort of “magic,” relying solely on technical optimizations rather than valuable content. When the results didn’t match expectations, previous agencies abandoned the strategy, claiming SEO just wasn’t effective for them.

I proved them wrong.

A year later, HHNA has experienced an incredible surge in traffic—over 1,000% growth—and their success continues to rise.

The key to unlocking your business’s potential is simple: the right strategy, targeting the right keywords, and creating the right content. To achieve this, you need the right SEO partner.

Reach out to us today, and I’ll get to work on crafting a tailored SEO strategy for your brand—one that exceeds your expectations and drives real results.